I have chosen to devote my blog site to various craft beer companies that are located in San Diego. It just so happens that I have an old friend whom has successfully started up his own beer company called Tailgate Beer. It is for that reason that my first blog entry will be on Tailgate Beer's new media marketing strategy. Tailgate Beer's innovative idea is to create a great tasting craft beer that is both affordable and well suited for the tailgating crowd. Wesley Keegan, the owner of Tailgate Beer, has successfully sold his beer to different bars and establishments in the San Diego region. Tailgate Beer has their own website, Facebook fan page, and Twitter site, which helps to keep them connected to their fans. These various social networking sites are examples of new media strategies which help keep people informed and up to date on Tailgate Beer's product. Networking is a key aspect of a successful company, Tailgate Beer understands this. The company has been featured in many newspaper and magazine articles throughout San Diego, and was featured in this month’s Maxim Magazine. Another strategy which Tailgate Beer has just started utilizing is the production of their beer in cans. This is the first craft beer company out of San Diego which has started doing this. By canning their product, people are now able to enjoy Tailgate Beer in places which have a no glass bottle policy, such as the Qualcomm Stadium. Tailgaters everywhere can now rejoice, no longer does one have to sacrifice the quality of a craft beer in situations where glass is not allowed, all they must do is pop the top of Tailgate Beer's new cans.
Website- http://www.tailgatebeer.com
Facebook Fan Page- http://www.facebook.com/#!/pages/TailGate-Beer/97561420950
Twitter- http://twitter.com/tailgatebeer
