Stone Brewing Co.

 Stone Brewing Company is a brewery based in Escondido California. I recently had the pleasure to try Stone’s Arrogant Bastard Ale in a 22 oz. bottle. I was very impressed with this ale; it was hoppy and on the strong side (7.7% ALC/VOL) that had a very clean finish. I am not one to usually like such strong beers, but the Arrogant Bastard drank down easily. After pouring this beer I thought that I was in for it, it poured dark brown with a large caramel colored head. This looked like a pretty formidable beer, but much to my pleasure it went down exceptionally smooth. There were notes of citrus and zest, and it finished with a subtle sweet flavor that lasts on your tongue. Needless to say, this will not be the last time I buy Stone Brewing Co. products.
Stone Brewery’s Arrogant Bastard Ale has a very interesting marketing campaign, their slogan is, “You’re not worthy,” hence the name “Arrogant.” The description of their ale on their website starts out by stating that whoever drinks the beer probably won’t like it, that it is too sophisticated for their taste buds and they would not be able to appreciate the quality or depth of the brew. This challenges readers to try their beer and see if they are in fact “worthy”. The description then goes on to state that this beer has proven that a multimillion dollar ad campaign is not needed to sell beer, but rather a quality product that frees "Americans chained in the shackles of poor taste". After trying Arrogant Bastard, I am a believer that Stone Brewing Company brews quality products, the beer was fresh and tasted great. I look forward to trying their other brews in the future.

Stone Brewing Company Website: http://www.stonebrew.com

Arrogant Bastard Ale Description: http://www.stonebrew.com/arrogantbastard/

Tailgate Beer: A Promising Venture

I have chosen to devote my blog site to various craft beer companies that are located in San Diego. It just so happens that I have an old friend whom has successfully started up his own beer company called Tailgate Beer. It is for that reason that my first blog entry will be on Tailgate Beer's new media marketing strategy. Tailgate Beer's innovative idea is to create a great tasting craft beer that is both affordable and well suited for the tailgating crowd. Wesley Keegan, the owner of Tailgate Beer, has successfully sold his beer to different bars and establishments in the San Diego region. Tailgate Beer has their own website, Facebook fan page, and Twitter site, which helps to keep them connected to their fans. These various social networking sites are examples of new media strategies which help keep people informed and up to date on Tailgate Beer's product. Networking is a key aspect of a successful company, Tailgate Beer understands this. The company has been featured in many newspaper and magazine articles throughout San Diego, and was featured in this month’s Maxim Magazine. Another strategy which Tailgate Beer has just started utilizing is the production of their beer in cans. This is the first craft beer company out of San Diego which has started doing this. By canning their product, people are now able to enjoy Tailgate Beer in places which have a no glass bottle policy, such as the Qualcomm Stadium. Tailgaters everywhere can now rejoice, no longer does one have to sacrifice the quality of a craft beer in situations where glass is not allowed, all they must do is pop the top of Tailgate Beer's new cans.

Website-  http://www.tailgatebeer.com

Facebook Fan Page- http://www.facebook.com/#!/pages/TailGate-Beer/97561420950 

Twitter- http://twitter.com/tailgatebeer